Share this article
 
JANUARY 13, 2016
EDHEC Global MBA participants were recently treated to a course entitled Managing the Internationalization of the Firm, with Professor Louis Hbert, from HEC business school in Montreal. The course consisted of the why and how firms expand globally, sometimes haphazardly while an executive is on vacation, and sometimes after years of research and sound planning.
Professor Hébert is an energetic professor with a strong interactive teaching style that centers on case studies. Using discussion and even role play, he took the participants through how joint ventures and alliances can be a competitive advantage for firms on an international scale, and how to negotiate a partnership, and how to adapt products to local markets.
Gijs Anderson, a Dutch MBA participant with a background in business development, said that the course “provided me with a set of skills to assess new markets, evaluate potential partnerships and focus on the important matters when it comes to international business….the class is important because it provides students with key information on what is important when a firms wants to operate internationally.”
Professor Hébert emphasizes that, along with the program’s cultural diversity, what makes the EDHEC Global MBA exceptional is that the “intensive program forces students into a survival mode, and into cooperation with each other. Developing these skills corresponds well to the development of top managers.” He enjoys teaching this course because of what he calls the “huge learning potential in such an environment. We have to be careful; this experience is so valuable, that you never want to miss an opportunity.”
Operating from campuses in Lille, Nice, Paris, London and Singapore, EDHEC is one of the top 15 European business schools, ranked 1st worldwide for its Master in Finance. Fully international and directly connected to the business world, EDHEC commands a strong reputation for research excellence and the ability to train entrepreneurs and managers capable of breaking new ground. EDHEC functions as a genuine laboratory of ideas and produces innovative solutions valued by businesses.
The School’s teaching is inspired by its research work and a focus on “learning by doing”, all with the aim of equipping people with the skills to succeed in business.