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JANUARY 13, 2016
EDHEC Global MBA participants were recently treated to a course entitled Managing the Internationalization of the Firm, with Professor Louis Hbert, from HEC business school in Montreal. The course consisted of the why and how firms expand globally, sometimes haphazardly while an executive is on vacation, and sometimes after years of research and sound planning.
Professor Hébert is an energetic professor with a strong interactive teaching style that centers on case studies. Using discussion and even role play, he took the participants through how joint ventures and alliances can be a competitive advantage for firms on an international scale, and how to negotiate a partnership, and how to adapt products to local markets.