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JANUARY 14, 2016
A recent web talk by Anthony Marshall , Global CEO Study Program Director, Strategy and Transformation Leader at IBM's Institute for Business Value in the United States, encourages Global MBA participants in their quest for innovation
Following Shlomo Maital's Innovation course which ended last week, the Corporate Relations Team organized a talk with Anthony Marshall*, Global CEO Study Program Director, Strategy and Transformation Leader at IBM's Institute for Business Value in the United States.
Speaking via web conference, Mr Marshall addressed the MBA class mainly on the challenges of implementing innovation, and shared how IBM helps their clients build innovation into their business and change models, sustain it and grow it through structured but engaging innovation processes. These programmes work leaders through the process of assessment, sensing and envisioning, ideation, evaluation, development and finally realization.
Charis Kourtelli, a Cypriot MBA participant, from IBM in the UK enjoyed the talk because most people speaking on innovation revolve only around ideas and their generation, and she knows from her own IBM experience that it is implementing those ideas which present the greater challenge.
*Anthony Marshall is an Australian Economist who joined IBM's Consulting Services arm. He has completed a landmark study on Innovation including interviews and in-depth surveys of over 4000 C-suite executives from around the world and from a broad selection of industries.