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IBM - BUILDING INNOVATION
Written on 14 Jan 2016.
A recent web talk by Anthony Marshall , Global CEO Study Program Director, Strategy and Transformation Leader at IBM's Institute for Business Value in the United States, encourages Global MBA participants in their quest for innovation
Following Shlomo Maital's Innovation course which ended last week, the Corporate Relations Team organized a talk with Anthony Marshall*, Global CEO Study Program Director, Strategy and Transformation Leader at IBM's Institute for Business Value in the United States.
Speaking via web conference, Mr Marshall addressed the MBA class mainly on the challenges of implementing innovation, and shared how IBM helps their clients build innovation into their business and change models, sustain it and grow it through structured but engaging innovation processes. These programmes work leaders through the process of assessment, sensing and envisioning, ideation, evaluation, development and finally realization.
Charis Kourtelli, a Cypriot MBA participant, from IBM in the UK enjoyed the talk because most people speaking on innovation revolve only around ideas and their generation, and she knows from her own IBM experience that it is implementing those ideas which present the greater challenge.
*Anthony Marshall is an Australian Economist who joined IBM's Consulting Services arm. He has completed a landmark study on Innovation including interviews and in-depth surveys of over 4000 C-suite executives from around the world and from a broad selection of industries.
About EDHEC
Operating from campuses in Lille, Nice, Paris, London and Singapore, EDHEC is one of the top 15 European business schools, ranked 1st worldwide for its Master in Finance. Fully international and directly connected to the business world, EDHEC commands a strong reputation for research excellence and the ability to train entrepreneurs and managers capable of breaking new ground. EDHEC functions as a genuine laboratory of ideas and produces innovative solutions valued by businesses.
The School’s teaching is inspired by its research work and a focus on “learning by doing”, all with the aim of equipping people with the skills to succeed in business.
