The 8 Rules of Innovation with Pontus Siren - Part 2

Spotlight Webinar: The 8 Rules of Innovation Part 2

Rules 5 to 8

Having explored the first 4 Rules of Innovation in Part 1 (Innovation is predictable, Innovate too early, Innovation is easy and difficult and innovate close to your core), join Pontus Siren, Innosight Partner and Innovator in Residence at EDHEC, and EDHEC Professor of Strategy and Chair for Foresight, Innovation and Transformation, Karin Kollenz-Quetard to explore rules 5-8:

  • Never challenge incumbents with the same BM
  • Don't innovate without conviction
  • Reward innovation
  • Innovation is stewardship

 Are you ready to learn the rules of innovation ? Join us live online and be ready with your questions!

This webinar is free to attend. Register here :

If you haven’t yet registered for Part 1, you can sign up here.


Pontus Siren is an Innosight Partner who was based in the Singapore office for 9 years, and is now based in Switzerland. He has worked extensively on innovation growth strategies and capabilities and regularly advises senior managers on these topics.  He has worked across a range of markets, particularly in India, Singapore, Australia, China, the Philippines, UK, Turkey and Thailand. Prior to joining Innosight, Pontus was the CEO of a biotech company that was founded together with the Karolinska Institute in Stockholm. In 2021, he became the official Innovator in Residence for EDHEC Executive Education.



Karin Kollenz-Quetard is a (part-time) Professor of Strategy and Chair for Foresight, Innovation and Transformation at EDHEC Business School, but also intervenes in customized programs at London Business School (UK), HEC and Duke CE. She develops and delivers executive management development programs) with a focus on strategy and innovation. In December 2016, Karin was named as one of the world’s leading business school professors by the Financial Times.

Before becoming an academic and entrepreneur, she acquired significant international experience in strategy consulting (Boston Consulting Group, Arthur D. Little) and the telecommunication industry (T-Mobile, DT). Karin’s top management experience combined with her educational background in economics and management (PhD, Vienna School of Economics, Bilingual International MBA, Université d’Ottawa, Canada) are the basis for her interest in disruptive innovation and emerging technologies, such as Big Data, IoT, and  A.I., and their impact on business and society.


Operating from campuses in Lille, Nice, Paris, London and Singapore, EDHEC is one of the top 15 European business schools, ranked 1st worldwide for its Master in Finance. Fully international and directly connected to the business world, EDHEC commands a strong reputation for research excellence and the ability to train entrepreneurs and managers capable of breaking new ground. EDHEC functions as a genuine laboratory of ideas and produces innovative solutions valued by businesses.
The School’s teaching is inspired by its research work and a focus on “learning by doing”, all with the aim of equipping people with the skills to succeed in business.