Spotlight Discussion: Customer Centricity – what it is and why it’s important for your organisation

What does customer centricity mean for your organisation, and would your colleagues define it the same way?

In our experience, executives in many successful companies simultaneously believe that customer centricity is a strategic priority, yet struggle to define what it means.

Hosted by Sandra Richez, EDHEC Global MBA Programme Director, join Innosight partner and EDHEC Innovator in Residence, Pontus Sirén, to discuss customer centricity and why this simple concept is so confusing to many organisations.


Live online discussion

Thursday 3rd February

16:30-17:30 CET


About Pontus Sirén

Pontus is an Innosight Partner who has been with the firm for over 10 years. During his tenure he has worked across a broad range of industries in the Asia Pacific region and advises senior managers on the topics of transformation, innovation, growth strategies and innovation capabilities and culture.



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Operating from campuses in Lille, Nice, Paris, London and Singapore, EDHEC is one of the top 15 European business schools, ranked 1st worldwide for its Master in Finance. Fully international and directly connected to the business world, EDHEC commands a strong reputation for research excellence and the ability to train entrepreneurs and managers capable of breaking new ground. EDHEC functions as a genuine laboratory of ideas and produces innovative solutions valued by businesses.
The School’s teaching is inspired by its research work and a focus on “learning by doing”, all with the aim of equipping people with the skills to succeed in business.